The CRO Course: Win on Mobile

Get ready to win on mobile

Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

It's time to fix this!

In this conversion rate optimization course we will give you research and best practices around how to win on mobile, aimed at stakeholders, creative teams, analytics teams and developers.

Let's get started! 

Mobile google

Why mobile is important

1. Importance of mobile 

What all stakeholders must know

Episode 1: Importance of Mobile

2. Mobile Speed 

The basics around the hot topic

Episode 2: Speed

3. Modern Web Technology 

For CTOs and developers

Episode 3: Modern Tech Web

4. The Mobile Experience 

Intro to conversion rate optimization

Episode 4: The Mobile Experience

How to fix mobile

5. Qualitative research  

The most missed opportunity

Episode 5: Qualitative research

6. Quantitative research 

For analytics teams and creatives

Episode 6: Quantitative research

7. Value proposition 

How to design for behavior types

Episode 7: Value proposition

8. Clarity 

Shift from aesthetics to findability

Episode 8: Clarity

9. Urgency and distraction 

Design that increases motivation

Episode 9: Reduce distraction

10. Reduce anxiety 

The three anxiety peaks in ecommerce

Episode 10: Reduce anxiety

11. Prioritizing tests 

Be data driven in where to start testing

Episode 11: Prioritizing Tests

12. A/B tests 

What you need to know before testing

Episode 12: A/B/n tests
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13. Tests in Google Optimize 

Time to set up tests!

Episode 13: Google Optimize

14. Fix speed 

For the developers

Episode 14: Fix Speed