1. Importance of mobile
Does the mobile version of your website have a lower conversion rate than its desktop equivalent? Then you run the risk of losing out on revenue as mobile becomes the go-to consumer device. But the good news is that there are solutions. The Win on Mobile course will help you with insights and actions to create a great mobile experience.
The reality: users shift to mobile
UK: Time spent on mobile vs desktop
USA: Time spent on mobile vs desktop
Source: “How mobile is overtaking desktop for global media consumption”, 2017, Digiday
Asia: Market share comparing mobile vs desktop
Source: StatCounter, Jan 2013 – July 2017
The challenge: More visitors – but lower conversion rates
Mobile visitors generally convert 1/2 as often as dekstop users within ecommerce.
Source: Monetate Ecommerce Quarterly, Aug 2018
The solution: Improve the mobile site
The good news is that there are solutions that can drive more mobile conversions. Win on Mobile helps you resolve the most crucial mobile site issues to give visitors a great mobile experience. This course will show you how to...
Fix the mobile design
Get help from modern web technology
Exercise: Start acting
Prepare your company to improve its mobile site
Before implementing any changes to your mobile site, make sure you are tracking mobile conversion rates. Set mobile goals, for instance to make the mobile conversion rate close to as high as the desktop conversion rate, so you measure the success of your mobile site.
You’ll need time, know-how and the resources to implement mobile fixes. Reallocate resources to help your team create a valuable mobile experience.