3. Modern Web Technology
The Internet is a helpful place. There are lots of solutions out there that can help you deliver a great mobile experience. In this chapter of Win on Mobile, we look at the modern web technology available to improve your mobile website.
Accelerated Mobile Pages (AMP)
Make webpages faster
Source: The Total Economic Impact™ of AMP across publishers and e-commerce, 2017, Forrester Consulting
Progressive Web Apps (PWAs)
- make web pages more like apps
Progressive Web Apps load and look like regular websites but are…
Load instantly and never show the downasaur, even in uncertain network conditions.
Respond quickly to user interactions with silky smooth animations and no janky scrolling.
Feel like a natural app on the device, with an immersive user experience.
- simplifies the checkout
If companies want to Win on Mobile, they need to have a great checkout experience. On average, visitors need to type 120 taps to complete a purchase — which is one explanation for why 27% of users abandon orders due to “too long/complicated checkout process”.
Source: The average checkout flow has 14.88 form fields – twice as many as necessary, 2016, Baymard
The good news – this can be solved! Check out simplifying payment solutions like Google Pay, and how it can make a checkout go from 120 taps to about 4!
A better way to pay
Logged in and ready to pay
Checkout in a few clicks
One API enabling web & app
Higher conversion rates
Integrate in just a few days
Exercise: Start acting
Stakeholders, ask your developers if AMP could help improve your mobile experience. Start testing by implementing AMP for some landing pages and check the results.