Find patterns on the most visited pages and landing pages
Determine your most popular pages. Use this Google Analytics guide to see which pages are performing well and which are lagging behind.
Use the Comparison View to help you establish patterns. Ask yourself what is specific about the pages that get strong results? What is specific about the pages with weak results?
Remember to always use a segment for a specific channel before you do the analysis. Channels will influence the conversion rates, so if you want to evaluate different pages under equal circumstances make sure you evaluate within only one channel.